The Middle East advertising market covers a vast land
mass stretching from Morocco on the eastern edge of the Atlantic ocean to
Iran on the shores of the Arabic Gulf. Online advertising and marketing to
this region represents great potential for organisations to connect and sell
to prospects eager for new products. Advertising effort can be across the
region or specific to each market within this region.
alClick is the leading online advertising company in the Middle East and has
developed this site to allow potential advertisers to gain a basic
understanding of the wider market as well an understanding the specifics of
the most popular national markets within the region. For more information on
accessing this market please contact alClick
here.
The Middle East market can be geographically split into
four regions:
 North Africa covering Morocco, Libya, Tunisia, Algeria and Egypt
Central Region covering Palestine, Syria, Lebanon and Jordan
Arabic Gulf region covering Saudi Arabia, Kuwait, Oman, United Arab
Emirates (Dubai and Abu Dhabi), Bahrain and Qatar
Eastern Region covering Iran and Iraq.
The Arabic Gulf region represents the high net worth tax-free consumer
driven region with wealth most recently boosted by high energy export prices as
well as a real estate boom. High speed Internet and online payments are
comparable with Western Europe and North America.
The Arabic Gulf apart from being home to a growing Middle Class with
considerable disposable income and high spending power (as a result of low
cost of living and tax free environment) is also home to a large number of
expatriate workers of which a large proportion are highly skilled and also
rank amongst the Middle Classes.
This site presents overview of
the individual Gulf markets, as well as market research and information
pertaining to online advertising.
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