According to a recent Forrester Research report
published in early 2006, of the consumers who applied online for a
credit card during the past two years, nearly half researched their
decision online, looking for rate, fee, and product information.
Most interestingly few card site visitors where as a result from
banner ads or from generic search engine links, rather as a result
of a direct marketing offer.
With low credit card penetration is the local Arabic Gulf
advertising markets as compared to US and Western Europe how can
regional banks increase card ownership and successfully target those
consumers who will actually spend on cards?
With its regional and localised profile information, alClick is
ideally positioned to leverage its knowledge of the market and match
prospects to different card products. Based on this customer
profiling alClick has determined the UAE, Saudi and Qatar
advertising markets to be particularly prime for credit cards as
well as other financial products including online trading covering
Equities and FOREX markets.
Interesting findings from Forrester included:
 Nearly
half researched their decision online
Direct
mail drove consumers online
Online
researchers were looking for product and pricing information
The Path To Online Credit Card Applications
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